FIELD: information technology.
SUBSTANCE: algorithm which takes into consideration the requirements of an advertiser and their advertisement campaign is determined. A system which takes requests from users for receipt of balance information using the USSD protocol, which manages selection of the advertising message based on the algorithm which takes into consideration requirements of the advertiser and their advertisement campaign and combines balance information and the advertising message into a single resulting message is used. The user is sent either in form of a USSD message or an SMS message, wherein the SMS is used to send the resulting message either if its length exceeds a set limit by the length of USSD messages in the given mobile network, or if a delivery error signal is received from a Signalling System No.7.
EFFECT: higher traffic of a mobile network operator on services associated with displayed advertisement.
17 cl, 2 dwg
