METHOD OF ADVERTISEMENT DATA MESSAGES DISTRIBUTION Russian patent published in 2009 - IPC H04W4/12 

FIELD: physics, communications.

SUBSTANCE: invention deals with distribution of advertisement data messages via mobile telephones. Method envisages the advertisement distributor performing mobile telephone installation of in-house developed original software enabling receipt of advertisement data messages on occurrence of an incoming or outgoing call, SMS or MMS with the mobile telephone thus equipped. For viewing the advertisement data messages the subscriber is awarded a monetary bonus transferred to one's account. The original software above-mentioned assigns a specific media code registered with every cellular communication operator. The original software is installed on the subscriber's mobile telephone after the subscriber has sent the media code assigned to the cellular communication operator from one's mobile telephone. The subscriber's interest spheres are identified through polling. The original software by the advertisement distributor enabling receipt of advertisement data messages by the subscriber (if installed on the subscriber's mobile telephone) is launched automatically and operates in the background mode.

EFFECT: expansion of functional capabilities.