METHOD FOR DISTRIBUTION OF ADVERTISING AND INFORMATIONAL IMAGES Russian patent published in 2008 - IPC G09F19/00 

FIELD: mobile communications, advertising.

SUBSTANCE: in accordance to the method, prior to receipt of incoming/outgoing call or incoming/outgoing SMS and/or MMS message, an advertising-informational image is sent to the client if consent is given, and browsed by the client before the moment of answering the call and/or in the moment of call completion and/or prior to browsing the SMS and MMS messages and responding the them. The advertising-informational image is present on the cell phone screen for the whole duration of the call or until the call is cancelled and/or until response to SMS and MMS messages. Money for viewing advertising-informational images are transferred to the client account independently on whether the images are viewed or not, and/or whether the call is answered or not, and/or whether SMS and MMS messages are viewed and/or responded to. On receipt of a new SMS and/or MMS message during viewing of advertising-informational image a notification appears on the phone screen, which does not interfere with browsing of advertising information and indicates receipt of a new SMS or MMS message for the client or of a new advertising-informational image. The advertising-informational image displayed on the cell phone screen is accompanied with appropriate voice or musical or sound accompaniment, which is a part of the advertising-informational image. The subject of incoming advertising-informational image selected according to wishes of the client and/or advertiser, and the advertising-informational image displayed on the screen of the client cell phone is scaled according to the size of cell phone screen.

EFFECT: reduced time needed to receive advertising information, increased reliability of receipt of aforementioned information and creation of conditions which are more comfortable for provision of informational services.

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