FIELD: information technology.
SUBSTANCE: in the method, video is prepared by dividing it into fragments and describing each fragment with key words, a set of key words or phrases which, during advertising, are shown in context of the display of the advertisement. A control means consisting of two units is used: a decision unit and a mixing unit, wherein the mixing unit includes algorithms for inserting or superimposing an advertisement on video; the decision unit determines for the mixing unit what advertisement should to be added at what points; the UI can operate on both the transmitting side: Internet server, television studio, disc recording factory, and the receiving side: viewing program, browser, hardware player, television.
EFFECT: high accuracy of managing advertising or audiovisual information while specifying various mixing parameters during video display.
4 cl, 3 dwg
