APPARATUS, METHOD AND SYSTEM FOR INSERTING ADVERTISEMENTS Russian patent published in 2015 - IPC H04W68/10 H04W4/16 

FIELD: physics, communications.

SUBSTANCE: invention relates to communication and particularly to a method, an apparatus and a system for inserting advertisements in a long term evolution (LTE) network. Disclosed is a method of inserting advertisements, which includes: receiving a service request sent by a user terminal and forwarded by a radio access network (RAN) element; obtaining a service corresponding to the service request; obtaining user terminal information from the RAN element; determining a corresponding advertisement according to the user terminal information and the subscribed user terminal bandwidth; and sending the obtained service and the determined advertisement to the user terminal through the RAN element. Embodiments of the present invention are used for precise insertion of advertisements.

EFFECT: improved service provision for a very important person (VIP) and improved flexibility of the strategy of determining the corresponding advertisement.

13 cl, 8 dwg