FIELD: physics.
SUBSTANCE: method is based on a home gateway, uses optical communication techniques, in particular to the push-up PUSH sphere of advertising When a user searches for relevant advertising content by keyword, the advertisement platform searches for the URL of the corresponding resources containing the specified keywords, generates content pages, and returns to the browser of the terminal user. The advertising platform selects home gateway equipment that has searched for the specified keywords, using the redirection mechanism, forces the user to visit advertising pages with content saved by the module of new buffers of the advertising content of the gateway. The present invention will allow the accurate pushing (PUSH) of advertising, avoiding the disadvantages existing in the existing advertising system, such as spam advertising, unnecessary advertising, etc, to create the most effective form of advertising based on user needs and display to users as an advertisement only those content that really interests them, that it is possible to achieve a win-win for the advertiser and terminal equipment.
EFFECT: increasing the reliability of the provided advertising on the user's request.
9 cl, 5 dwg
