FIELD: information technology.
SUBSTANCE: in the method perform the search request receipt from the electron keyword device, including the first and the second search results, the ranking of the search results list, so that the first and the second search results are located at the first and the second SERP positions respectively, the prediction of the first interest parameter for the first search result, based on the first machine learning algorithm, the prediction of the second interest parameter for the second search result, based on the second machine learning algorithm, different from the first algorithm, prediction of the utility parameter for the first search result, based on the third machine learning algorithm and the first and the second interest parameters, adjusting the position of the first search result in the ranked search results list, based on the predicted utility parameter, so that the first search result appears on the adjusted position in the ranked search results list, creating the SERP, including the first and the second search results, the first search result is being located at the corrected SERP position.
EFFECT: increase of the search results relevance.
34 cl, 11 dwg
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Authors
Dates
2017-10-02—Published
2015-12-28—Filed