METHOD OF ELECTRONIC COMMERCE THROUGH PUBLIC BROADCASTING ENVIRONMENT Russian patent published in 2017 - IPC G06Q30/02 G06Q30/06 H04N21/00 

FIELD: information technology.

SUBSTANCE: method uses a system server which operates a database, a content, content metadata, hypermedata about products or services hosted in a media entertainment scene delivered via the content delivery network to a hardware-independent digital account, working through which the user uses a switching device which enables the launch of the broadcast media source of entertainment, the stop of this broadcast, the display of the coded by hypermedata product or service without the need for the user to leave the specified media source of entertainment and without the need to redirect the user to another information resource about the selected product or service, the choice of the product or the service, the addition of this product or service to the shopping cart window, the payment of the product or the service after purchasing the selected product or service using the same media source of entertainment, the end stop media source of entertainment and a continuation watching the media source of entertainment.

EFFECT: ensuring the possibility of simultaneous purchase and viewing of the content.

9 cl, 15 dwg