FIELD: data processing.
SUBSTANCE: invention relates to computing technologies for displaying web resource content for a user. Technical result is achieved by a method for selecting and displaying web resource content to a user of a web resource, which includes the registration of users on a web resource with information about users and users interests, creation by users of user collections on the web resource containing links to the content of the web resource and/or links to content uploaded by a user to a web resource from the Internet and/or containing content downloaded from a user data store, and/or containing content uploaded to a web resource by specifying links to web pages with content from the Internet, determining for each user user-defined content categories of the web resource and create an archetype of users containing at least one content category for a single user archetype, based on the interaction of users with the content of the web resource.
EFFECT: technical result consists in providing selection and display of a web resource content for a user based on the user archetype and/or known user data.
19 cl, 6 dwg, 2 tbl
