FIELD: advertising; data processing.
SUBSTANCE: evaluation of the effectiveness of external or internal advertising involves the analysis of data interaction of the user with external or internal advertising. Described system generates the following results: comparative analysis of advertising objects used in the advertising campaign; the effectiveness of the campaign as a whole compared to another campaign; the effectiveness of the advertising object in particular campaign compared to using the same object in another campaign; comparative analysis of various creative content objects used in one advertising campaign; and any other customizable analytics at the request of the advertiser.
EFFECT: analysis of user interaction data with external or internal advertising is carried out using a mobile application, that allows users in the form of a game or quest to detect various items that are objects of an advertising campaign, shoot a photo or video and quickly repost them in their personal social media account.
38 cl, 10 dwg
