FIELD: interactive television.
SUBSTANCE: method of controlling interactive video advertisement includes the following actions: in the user device forming an interactive layer request and sending it to the advertisement server, a set of interactive layers is formed on the server for subsequent selection, an interactive layer is selected in the advertisement server based on the expected efficiency, the selected interactive layer data is transmitted from the advertising server to the user device, events associated with the user actions with respect to the interactive layer during the current session are recorded in the user device.
EFFECT: technical result is aimed at widening the range of tools for the same purpose.
8 cl, 5 dwg
