FIELD: data processing.
SUBSTANCE: invention relates to a method of processing and analyzing data and user actions. Method comprises determining and transmitting identifiers, signal strength and time for determining identifiers of mobile devices of users on a data processing server, determining presence of user in fitting-up cabin by infrared mirror of interactive mirror, as well as goods identifiers and time of goods scanning by interactive mirror scanner, said data, as well as data on interactions and time of interaction of the user with the interactive mirror are transmitted to a data processing server, which generates data sets containing identifiers of mobile devices of users and associated data on goods, and transmits generated datasets to an ad server which selects advertisements based on analysis of obtained formed sets of data and user interaction data with interactive mirror, and provides these materials to users on information display of interactive mirror.
EFFECT: automation of user data analysis and selection of advertising materials based on said analysis.
15 cl, 7 dwg
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