FIELD: physics.
SUBSTANCE: invention relates to bringing information to a user of an Internet site in order to most effectively sell goods and services. Method comprising demonstrating advantages of goods or services through block-by-block scrolling when web page blocks replace each other at a click without using classic page scrolling, wherein each thematic block of the web page is displayed on the entire screen, which enables to prepare the corresponding content in the most successful for reading place, determining the level of involvement of the visitor of the Internet site, where the user's view will be, and when the visitor of the Internet site is maximally involved and which is calculated based on the statistics collected on each unit of the web page, showing the capture form, with the help of which a visitor of an Internet site can perform a conversion action having several routes of a visitor's movement at presentation and showing him different slides depending on his behaviour and activity.
EFFECT: technical result is higher conversion of Internet site to demonstrate advantages of goods or services through block-by-block scrolling of web pages.
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