METHOD OF DETERMINING EFFICIENCY OF VISUAL PRESENTATION OF TEXT MATERIALS Russian patent published in 2020 - IPC G06F40/279 

FIELD: computer equipment.

SUBSTANCE: technical result is achieved by measuring the volume and determining the linguistic complexity of multiple text materials; for each of given forms of presentation of text materials determining cognitive difficulty of perception; compiling a database of cognitive difficulties of perception of volume and linguistic complexity for different textual materials; for given text materials having a given presentation form, determining linguistic complexity and determining cognitive difficulty of perceiving a given presentation form of given text materials; selection from the database of text materials having the closest to the given text materials volume and linguistic complexity, comparison of cognitive difficulty of perception of preset and selected text materials and determination of efficiency of presentation of specified text materials by difference in cognitive difficulty of perception of selected and preset test materials.

EFFECT: technical result consists in enabling generation of an optimal structure for presenting information texts, which should prompt users to certain actions.

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