METHOD AND SYSTEM FOR EVALUATING DATA ON USER-ELEMENT INTERACTIONS Russian patent published in 2020 - IPC G06F17/00

Abstract RU 2725659 C2

FIELD: data processing.

SUBSTANCE: invention relates to evaluation of interaction data. For this purpose, user and digital content element, with which this user interacts, form generated pair. Method includes obtaining (a) data on first type interactions associated with corresponding generated pairs, and (b) data on second-kind interactions associated with corresponding generated pairs, wherein first view differs from second type. Method also includes (a) use of a first model for data on interactions of a first type in order to estimate data on interactions of a first type for non-originated pairs and (b) using a second model for data on second-type interactions to estimate data on second-type interactions for non-originated pairs. Data on interactions are evaluated so that unrelated pairs are associated with corresponding estimated data on interactions of the first type and the second type.

EFFECT: technical result consists in efficiency of evaluation of relevance of content.

26 cl, 9 dwg

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RU 2 725 659 C2

Authors

Ushanov Dmitry Valerievich

Votyakov Roman Alekseevich

Parkhomenko Pavel Andreevich

Dates

2020-07-03—Published

2018-10-08—Filed