FIELD: marketing; marketing analysis; product promotion; advertising.
SUBSTANCE: present invention relates to marketing, marketing analysis, product promotion and advertising. The system of personal presentation of goods includes video cameras for obtaining images of copies of goods offered for sale and presented. The system also includes terminals. Each terminal has a touch-screen display built into a single body. The system also has a customer presence sensor in front of the terminal display, a storage unit for storage and an executive unit, and a hardware and software complex with a centralized control unit for the presentation of goods, which receives data from presence sensors, images of copies of goods presented and offered for sale, data of an interactive dialogue and transmits commands for demonstration of presentations.
EFFECT: use of centralized control of personal presentation makes it possible to increase the operational adaptability of the system as a whole and the terminals used in it.
8 cl, 3 dwg
