FIELD: information processing.
SUBSTANCE: invention relates to means for processing information about viewing television broadcasts. The technical result is to provide the ability to associate multiple devices with the user. The device for processing TV viewing information contains: a module for obtaining the first identification information, including at least the Internet Protocol address( IP address), information related to the TV ID, and information related to the TV viewing log, and the second identification information, which includes at least the IP address and the advertising ID; and a control module for identifying a combination of the view log and the ad ID corresponding to the same IP address, based on the first identification information and the second identification information; while the control module is designed to determine whether the information related to the TV ID and the advertising ID belong to the same household based on at least one of the first criterion and the second criterion.
EFFECT: technical result is to provide the ability to associate multiple devices with the user.
9 cl, 5 dwg
