FIELD: information technology.
SUBSTANCE: cellular operator records data about each performed by its network subscriber call including at least subscriber telephone number data and data on telephone number to which the call has been made by subscriber. In this process, each phone number to which call has been made is verified in operator system for presence of advertising message for it from registered legal or physical person considering that its advertising message is relevant to line of business of registered legal or physical person who currently owns the number called by subscriber, and in case of such advertising message presence it is forwarded to subscriber's phone number as SMS- or MMS-message or is forwarded to subscriber as any other electronic message.
EFFECT: increase in cellular operator's traffic for services associated with shown advertising.
1 dwg
