FIELD: information technology.
SUBSTANCE: programme is installed on the mobile device to produce, process and demonstrate advertising and information messages in background mode and suitable content is determined for each specific mobile device based on its geographic location with given accuracy within the coverage area of the mobile communication network. Content is then delivered from or on behalf of a content provider in the form of SMS, MMS or EMS. The messages are displayed, without prior notice, on the screen at the top of the user interface with the option of continued viewing of these messages on activation of screen backlighting of the mobile device, and current content is removed from the screen of the mobile device by means of an external action carried out on the device by the user.
EFFECT: higher probability of familiarisation of a user with personalised content while preserving easy use of the mobile device.
12 cl, 1 dwg
