SYSTEM AND METHOD FOR EFFECTIVELY PERFORMING DISTRIBUTION PROCEDURE WHEN USING ELECTRONIC BACKBONE NETWORK Russian patent published in 2013 - IPC G06Q30/02 

FIELD: information technology.

SUBSTANCE: system comprises: a user device which uses a registration application to perform a registration procedure for receiving distribution services from a distribution system, said user device also generating user metadata; workstations associated with respective advertisers, said workstations generating advertiser metadata; metadata server generates and periodically updates a combined metadata file; the workstations analyse said combined metadata file to generate respective application metadata, which include a paid amount and said metadata file; an application server which uses an application analyser to evaluate said application metadata to determine one or more winning workstations from among said workstations, said one or more winning workstations then automatically transmitting advertising information through an advertising server to said user device, said advertising information being specifically targeted towards said device user.

EFFECT: high accuracy of distributing information.

19 cl, 12 dwg