SYSTEM AND METHOD OF USING MORPHING PROCEDURE IN INFORMATION DISTRIBUTION NETWORK Russian patent published in 2014 - IPC H04H60/73 G06Q30/02 

FIELD: information technology.

SUBSTANCE: distribution system supports a "push" model which automatically selects and transmits appropriate advertising information to targeted device users based on corresponding metadata which define both the device users and the advertisers. The system and method for implementing an information distribution network include an information service configured to provide information distribution services through the information distribution network. User devices enable a user to communicate with the information service for receiving the information distribution services. Transport structures are implemented for communicating with various network entities in the information distribution network to collect appropriate metadata for targeting selected information to the device users. The transport structures automatically and dynamically perform morphing procedures during which the transport structures are sequentially attached to a plurality of host entities on a one-by-one basis for collecting corresponding metadata.

EFFECT: providing an efficient technology of distributing such information.

20 cl, 13 dwg