FIELD: information technology.
SUBSTANCE: system consists of an information distribution network, user devices and an information service, having a transport server which manages a transport structure, which performs metadata collection for transmitting selected information to users and includes a metadata manager which performs aggregation of metadata, and an auction platform through which metadata aggregation rights are acquired.
EFFECT: efficient information distribution owing to selection of advertising information and transmission thereof to users, based on corresponding metadata files which define both users and advertisers.
20 cl, 14 dwg
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