FIELD: radio engineering, communication.
SUBSTANCE: invention relates to customer influencing system during decision making in a retail trade enterprise. The system is multinetwork communication structure, containing at least one meshed network and at least one star network, logical device to control the said structure, wireless electronic device or intellectual shopping trolley that are in immediate vicinity to the customer during his or her movement within the retail trade enterprise.
EFFECT: functionality expansion due to generation of customer position tracking data, as well as information about selected goods and announcement of recommendations based on this data.
20 cl, 10 dwg
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Authors
Dates
2014-12-10—Published
2009-11-02—Filed