VIDEO CONTENT-BASED ADVERTISEMENT PLACEMENT Russian patent published in 2015 - IPC G06Q30/00 

FIELD: physics, video.

SUBSTANCE: invention relates to placement of advertising information. The method comprises steps of: performing an offline authoring process for generating a trajectory, the offline authoring process comprising steps of: targeting a fragment within the object appearing in the video content of the media file; tracking the movement of the fragment over a sequence of frames within the media file; and based on the tracked movement of the fragment, writing positions of the fragment within the sequence of frames to the trajectory; and performing an online rendering process upon initiating play of the media file, the online rendering process comprising steps of: automatically selecting an advertisement; while the media file is playing, dynamically placing the selected advertisement on top of the video content depending on said positions on the trajectory.

EFFECT: high efficiency of disseminating advertisement information by inputting an advertisement into object identification video content.

15 cl, 8 dwg