FIELD: data processing.
SUBSTANCE: invention relates to a method of constructing of a client’s portrait. Method includes selecting a client with obtaining of its image, definition of information resources with information about the client by comparing the client image with images on information resources, analysis of selected information resources and the formation of a client's portrait, wherein the client's choice with obtaining his image is carried out by video recording of the client in the offline sales point, and the client's portrait formation is carried out by integrating the results of the client's behavior analysis in the offline sales point and analysis of the selected information resources, followed by the assigning of the generated client portrait to the customer ID in the database.
EFFECT: technical result consists in increasing of the obtained client's portrait reliability and completeness.
9 cl, 1 dwg
