FIELD: computer equipment.
SUBSTANCE: invention relates to computer engineering. Disclosed is a method of protecting a brand from use by fraudulent websites based on search distribution, running on a computing device comprising at least a processor and a machine-readable data medium, the method comprising steps of: receiving and storing, in an internal database, brand information requiring protection; detecting the search engine most popular search for the brand based on statistics received from the search engines; collecting search results on each of the detected requests during the estimated period; calculating the severity index for each website contained in the collected search result; detecting all web sites in which the damage severity exceeds a predetermined threshold, and determining them as fraudulent; for each fraudulent website, an investment grade of damage is assessed during the assessed period; fraudulent sites are ranked based on the obtained data on the investment damage score, assigning priority to them; based on assigned priorities, measures are taken to protect the brand.
EFFECT: technical result is protection of brand from fraudulent websites based on search distribution.
24 cl, 6 dwg
