FIELD: marketing.
SUBSTANCE: invention relates to marketing technologies, and allows, on the basis of the psychophysiological state, measured using an electroencephalograph, objectively assessing the listener's reaction to audio content according to an arbitrary range of affective categories (such as interest in content, emotional coloring while listening, consent / protest, etc.), when conducting opinion polls, focus groups, as well as in the educational process. The technical result is achieved due to the fact that the decision rule for decision trees is optimized based on the psychophysiological state, measured using an electroencephalogram recorded while listening to a group of listeners, reference audio messages selected from a pre-created database and corresponding to these reference audio messages of affective assessments derived by preliminary survey of a large group of respondents and are an integral part of the database.
EFFECT: invention is aimed at obtaining an objective psychophysiological metric that allows one to judge how carefully the studied audio content was listened to, as well as its rating (in comparison with alternative audio content), and without the use of questionnaires, surveys or other methods prone to cognitive distortions.
3 cl, 5 dwg
