FIELD: advertising.
SUBSTANCE: invention relates to a system for providing mobile advertising. System for providing mobile advertising, containing: a mobile terminal including: a keyword transmission unit; an information reception unit; a keyword extraction unit extracting a keyword for part of the content displayed on the screen of the mobile terminal; extracting a keyword for the modified part of the content when part of the content displayed on the screen of the mobile terminal is modified, or extracting a keyword by analysing the content extracted through the keyword entered in the search field by the user; an information output unit displaying a navigation area providing the user with the possibility of select one or more from a group including advertising, a product, a search engine, a specific trade platform, a social network, and a messaging service, and the information related with the keyword is output via a system for providing mobile advertising different from the content provider providing the content displayed on the mobile terminal.
EFFECT: provided possibility of making purchases while being provided the required additional information.
13 cl, 11 dwg
