FIELD: information technology.
SUBSTANCE: invention relates to means of enabling advertisers to bid on an abstract object. System comprises: a processing unit coupled to a computer-storage medium, storing computer software components, comprising: a publishing component to publish an index at an online location, to allow advertisers to bid upon one or more of abstract objects therein, an entity-matching component to compile user interactions during a search event, a spot-auctioning component to select an advertisement associated with a bid, identifying an abstract object from index and identifying bids, selecting an advertisement associated with identified bids. Method describes operation of system.
EFFECT: high reliability and completeness of search of information.
15 cl, 12 dwg
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