METHOD FOR DETERMINING THE SOURCE OF A CALL AND A CALL TRACKING SYSTEM USING CELL PHONES Russian patent published in 2023 - IPC G06Q30/02 

FIELD: marketing.

SUBSTANCE: analytics of the effectiveness of visits on an Internet site, expressed in ordering goods or services via a phone call using cellular networks. The interaction of the program code posted on the site and generating unique identifiers number-time-visitor, software installed on the cell phone receiving calls, generating unique identifiers number-time and the processing server and matching identifiers number-time-visitor and number- time. In this case, in the absence of an Internet connection between the cell phone and the server, the number-time data is stored in the cell phone until the Internet connection is established.

EFFECT: determining the source of an incoming call for cell phone users in the absence of a permanent Internet connection and waiving the mandatory use of VOIP telephony.

1 cl, 1 dwg