FIELD: marketing.
SUBSTANCE: invention is related to method and system of promotion, marketing, sales and/or facilitation in supply of products and/or services obtained through prescriptions. Unfilled prescriptions are transferred to register, including previously qualified drugstores for "reverse auction", in which drugstores offer price for the chance to fill prescription. Drugstores are allowed to make a price offer based on cost, and/or offer additional services. Auction may also be used to offer prices for rendering certain pharmaceutical information services. Method may also include comparison of obtained cost to universal substitutes or similar alternative pharmaceutical products. System may additionally include automatic query of viewing of list with such substitutes by person who issues prescription or preliminary authorisation for third party payers. Winner of reverse auction is selected by client.
EFFECT: reduced cost of prescribed medicines.
34 cl, 8 dwg
