FIELD: information technology.
SUBSTANCE: adaptive advertisement method employs an advertisement system installed on a crowded place, where said system includes a video unit which captures an image of people falling in the field of view an creates their individual digital pictures, analyses their psychophysical reactions to information messages on the screen of the advertisement system. The decision block of the advertisement system counts the number of positive reactions for each information message and selects the most effective information message with characteristics which resulted in the highest number of positive reactions, and which is then transmitted to the advertisement device in constant operation mode.
EFFECT: design of an advertisement apparatus with real-time use of direct reaction of a person on what has been seen or listened to in a system for receiving and processing perception reaction.
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