FIELD: information technology.
SUBSTANCE: method involves the following. A first instruction is received from a first user for activating an instant commenting tool for enabling instant commenting on a web media object in an online environment. The web media object is identified by the activated instant commenting tool in response to the received first instruction. An instant comment session is provided for a first user to leave comments to the web media object. The comments from the first user from the provided instant comment session are recorded. The recorded comments are rendered as a persistent portion of the web media object in the online environment.
EFFECT: improved message board tools and sending instant messages by dynamically enabling sending of instant messages and message boards for any media object on the web or Internet.
18 cl, 11 dwg
