FIELD: information technology.
SUBSTANCE: in the system and method it is determined that the key word for selecting an advertisement, which was assessed, was also characterised as a key word for intentions of the user. The key word for selecting the advertisement, which was also characterised as a key word for the intentions of the user, is repeatedly weighed in order to assign it a larger weight in the algorithm for distributing total probability which is used to select content of the advertisement and results of the technology of information advancement is used to find the relevant advertisement content and/or other relevant information for display together with the content of the online dialogue.
EFFECT: providing dynamic selection of contextual or relevant advertisement content for displaying.
12 cl, 6 dwg
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