FIELD: methods of providing advertising and information services.
SUBSTANCE: proposed invention relates to methods of providing advertising and information services, in particular to methods for increasing the proportion of identified audience in zone of contact with advertising surface.
EFFECT: disclosed method reduces overall storage volume of recorded data stream with simultaneous increase in sample volume of identifiers of mobile devices of audience representatives and, as a result, more accurate selection of advertising or information materials for the general set of audience representatives in the area of contact with the advertising surface.
3 cl, 1 dwg
