FIELD: advertising business.
SUBSTANCE: according to a first version, a method of measuring contacts with an advertising medium in an outdoor advertisement, in which at least one scanning means is carried out at different times to collect data on observation objects located in the scanning zone, said data include at least one unique identifier of the surveillance object, as well as data on the position of the observation object, and based on the collected data on the observation object, its most probable position at different points in time and direction of its movement, on the basis of which further time is determined for the object of observation in the given zone of visibility of the advertising carrier at the moment of entry into this zone and when it leaves this zone.
EFFECT: invention relates to the field of outdoor advertising, in particular to methods for assessing contacts of the audience with advertising media for subsequent determination of the effectiveness of advertising campaigns.
11 cl, 4 dwg
