FIELD: advertising and computing.
SUBSTANCE: method of data exchange between advertising agencies (AA) and an advertising space (AS) grid is based on the following - a request from AA for data on the AS grid for a given set of TV channels and ad placement terms, links to which are set as internal identifiers of the integrated TV ad placement management system (ViMB); checking the correctness of the request data and digital rights of the AA for the interfaces and tasks for the ad placement; formation of an optimized request for data from ViMB through information interfaces with verification of restrictions on interface uploads and ad rights; transferring data to AA via information interfaces; scheduling video ad placements according to media planning using AA optimization models; automatic placement of advertising videos by means of interfaces into the planned advertising blocks after they are opened by TV channels for placement.
EFFECT: technical result consists in automating the placement of advertising messages in the advertising spaces grid.
5 cl, 4 dwg
