FIELD: digital information.
SUBSTANCE: invention relates to a method and system for providing a recommended content item to an electronic device. In the method, the first digital content item that is not customized to the user is demonstrated on a display that is independent of the user; receiving data from the user's electronic device recorded by a geographic position sensor and indicating movement of the electronic device; generating the result of tracking the geographical location associated with the electronic device based on this data; determination of the probability parameter that the first digital content item was shown to the user on a user-independent display, based on the result of tracking the geographical location and coverage area; checking whether the topic of the first digital content item matches the user profile when the probability parameter exceeds a predefined threshold; selecting the second digital content item that corresponds to the topic of the first digital content item, if the topic of the first digital content item corresponds to the user profile; and sending the second digital content item to the user's electronic device.
EFFECT: improved accuracy of automatic selection of relevant content.
21 cl, 9 dwg
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