FIELD: interactive communication.
SUBSTANCE: invention relates to the interactive communication between a server and a user device. The invention provides a notification to a user on the user's device and obtains response data indicating the user's response to said notification. Based on the received reaction data, a mood score is determined for transmission to the server. A sentiment score is an anonymized numerical measure indicating a user's mood when reacting to a notification. The mood assessment is configured to be used by the server to improve interactive communication between the server and the user's device.
EFFECT: ensuring user confidentiality and reducing the amount of data transferred to the server.
13 cl, 10 dwg
