FIELD: advertisement.
SUBSTANCE: invention relates to providing contextual advertisement on Internet, specifically to providing advertising hints and search query results based on keywords. Method comprises receiving a search query from a user, identifying a plurality of web pages, relevant to search query, and identifying advertisement which supports a hint such that user interaction with advertisement causes appearance of advertising hints near advertisement. Method then includes generating a search results page that contains web pages that are relevant to user query, and supports advertisement hint. If user interaction with hint-enabled advertisement instructions are transmitted, which cause widening of field of advertisement, appearance of advertising hints in a wide field of advertisement and moving down areas of search results and advertisement search for location of extended field of advertisement.
EFFECT: technical result is enabling display to a user extended advertising content of corresponding advertising software without interfering with display of other search results, and need to transition to advertising link.
11 cl, 6 dwg
Title | Year | Author | Number |
---|---|---|---|
METHOD OF DISTRIBUTING ADVERTISING AND INFORMATIONAL MESSAGES ON INTERNET | 2012 |
|
RU2520394C1 |
DETECTING OBJECTS FROM VISUAL SEARCH REQUESTS | 2017 |
|
RU2729956C2 |
DEVICE AND METHOD FOR SELECTION AND PLACEMENT OF TARGET MESSAGES ON SEARCH RESULT PAGE | 2014 |
|
RU2629449C2 |
METHOD OF DISPLAYING RELEVANT CONTEXTUAL INFORMATION | 2014 |
|
RU2683482C2 |
ENABLING ADVERTISERS TO BID ON ABSTRACT OBJECT | 2011 |
|
RU2589872C2 |
METHOD OF PROCESSING TARGET MESSAGE, METHOD OF PROCESSING NEW TARGET MESSAGE AND SERVER (VERSIONS) | 2014 |
|
RU2589856C2 |
ASSOCIATION OF INFORMATION WITH ELECTRONIC DOCUMENT | 2006 |
|
RU2406129C2 |
SYSTEM AND METHOD FOR SELECTING RELEVANT PAGE ITEMS WITH IMPLICITLY SPECIFYING COORDINATES FOR IDENTIFYING AND VIEWING RELEVANT INFORMATION | 2015 |
|
RU2708790C2 |
SCANNING OF SOCIAL NETWORK DATA | 2010 |
|
RU2571593C2 |
SET OF ACTIONS AND ICONS FOR ADVERTISING IN MOBILE DEVICES | 2009 |
|
RU2467394C2 |
Authors
Dates
2016-07-10—Published
2011-12-11—Filed