CLUE-SUPPORTING SEARCH ADVERTISEMENTS Russian patent published in 2016 - IPC G06Q30/02 

Abstract RU 2591185 C2

FIELD: advertisement.

SUBSTANCE: invention relates to providing contextual advertisement on Internet, specifically to providing advertising hints and search query results based on keywords. Method comprises receiving a search query from a user, identifying a plurality of web pages, relevant to search query, and identifying advertisement which supports a hint such that user interaction with advertisement causes appearance of advertising hints near advertisement. Method then includes generating a search results page that contains web pages that are relevant to user query, and supports advertisement hint. If user interaction with hint-enabled advertisement instructions are transmitted, which cause widening of field of advertisement, appearance of advertising hints in a wide field of advertisement and moving down areas of search results and advertisement search for location of extended field of advertisement.

EFFECT: technical result is enabling display to a user extended advertising content of corresponding advertising software without interfering with display of other search results, and need to transition to advertising link.

11 cl, 6 dwg

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RU 2 591 185 C2

Authors

Dangaltchev Tchavdar Atanassov

Sattaru Pravin Chakravarti

Dates

2016-07-10Published

2011-12-11Filed