SYSTEM AND METHOD FOR SELECTION OF CONTENT FOR DISPLAYING TO USER Russian patent published in 2016 - IPC G06Q30/00 

FIELD: information technology.

SUBSTANCE: invention relates to data processing systems and methods for selecting optimum and personalised content for display to users. System includes a database of users, database of content, database of templates, internal logic unit, statistics unit and interface unit. In sets of characteristics of user profiles and units of content include constant, time and calculated characteristics. Invention provides calculation of relevance of content units of users and storage of content lists for display of each user in queue tables. Data related with history showing content, is stored and processed to make changes to field of statistical data of user profiles and content with possibility of periodical analysis and calculation of characteristics of users and corresponding content.

EFFECT: technical result consists in reduction of time for processing a request, simple and cheap system, reducing required amount of memory and processor performance.

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