FIELD: information technology.
SUBSTANCE: method for delivering target content to a target user, performed on an electronic device and comprising: obtaining by the electronic device first data about the first plurality of users, obtaining by the electronic device second data, determining by the electronic device the intersecting data in the first and second data, teaching model for generation of user profile from the third set of users by electronic device based on the user history, receiving data about target user by the electronic device, generating by the electronic device at least part of target user profile based on the profile of one user from the third plurality of users in case of determining the correlation between target user history and user history of user from the third plurality of users, sending target user the target content that is corresponding to at least a part of target user profile.
EFFECT: improving the delivery efficiency of target content to target user.
23 cl, 10 dwg
