FIELD: computing equipment and technology.
SUBSTANCE: system has means for inputting a setting condition for calculating complex advertisement controlling index , means for producing several models of advertisement portfolios, verification means for comparing of several produced models of advertisement portfolios to real data and for checking compatibility of said several advertisement portfolios with real conditions, and means for selecting most suitable model of advertisement portfolio on basis of risk analysis and analysis of effect of advertising product being bought.
EFFECT: wider functional capabilities.
1 cl, 11 dwg, 4 tbl
